Product Manager

Insight

• ·~60% of application forms submitted couldn't be approved for an unsecured credit card by the bank.
• ·Mostly due to low or no credit scores, particularly among students, homemakers and retired customers.

Action

• ·Built a secured credit card application as an alternate option for these customers.
• ·Led and scaled the entire initiative from 0 to 10.

Outcome

• ·80% of applications terminated earlier were given an FD-creation option.
• ·Brought XX Cr+ in revenue for the bank.

Insight

• ·CS was spending an exorbitant amount of time resolving customer-detail and application-stage queries.
• ·They relied on tools like MoEngage to dig into the journey, and most agents weren't very adept at using it.

Action

• ·Pitched the problem to client leadership and got their buy-in.
• ·Built a platform workbench from 0 to 1 to solve it for CS.

Outcome

• ·CS could resolve tickets 6x faster.