01Ranking
Insight
- Many products with similar images, under similar categories, were listed on Meesho by different SMBs.
- Users would browse each of these catalogs and eventually pick the cheapest, yet reasonably rated, product.
Action
- Introduced a duplicate-product discovery feature to ease discovery of these listings.
- Built a ranking model for it with data scientists, powered by Python and SQL.
Outcome
- Increased orders per user by 6% for the target segment.